As a business person, you know how important it is to make a good first impression upon new customers. You need to have a good storefront, for example, that is inviting to potential customers so that they would feel compelled to enter. The same kind of theory applies to your website, which will be the virtual storefront for your business, and you need to take care of it constantly in order to ensure that you continue to get customers streaming in. This is basically because people look up services and goods to find on the Internet, and if you want to be a top choice for people to flock to when they are needing some professional help or services, you want a website that will give them the idea that you are knowledgeable and trustworthy in your work. It’s important, therefore, that you have good website design that will compel viewers to visit your physical storefront. It’s always a good idea, as well, that you become familiar with design and Internet concepts, so that you are more prepared when you hire a web developer to help you through the process.
1. It’s important to remember that your website needs to be intuitive in its layout. If a website is not easy to use, then no user is going to want to try to deal with it. Users tend to look for information that they need and not spend much more time browsing around. You want obvious links on your homepage that will send the user to other pages on your website which will give them the information that they need. Have your links be clearly visible on the top of the homepage, or on the left in a straight column. Make sure your links are obvious that they are links, which means that you should avoid underlining any text that is not a link at all!
2. Good website development is something that is clean-looking. Neatness speaks of professionalism. Don’t fill your page with clutter like pop up ads, banners and useless buttons that just clash with the design of the website on its own, as most users find it very annoying. It’s also distracting. You want your readers to remember your website for the services that it provides for them, and not for the irritating pop ups.
3. Be smart and conservative about your color schemes. You shouldn’t bright colors or colors that clash with each other. It takes away from the professionalism of your website. Even if you are the creative type and you want to be known for your art, make it so that they remember your art, and do not detract from your art with an insane website. The color wheel will show you many shades from which to choose from, and you can use lighter or darker shades of the bolder colors that you enjoy.
4. Text should be read easily. Don’t put bright colors behind text, as it will blur the words out and make it hard to read. Silly and cursive fonts also make the text harder to read. Photos behind text makes it incredibly difficult to read. If you keep your font simple to read, with serif or sans-serif, then users will have an easier time getting information out of your website. It will encourage them to come back, as well.
5. Responsive web design is now necessary. There are so many people today that are using mobile devices to access the Internet. When you access websites on the Internet, you may have noticed that some websites look different on your smartphone than on your laptop. That is what responsive web design is. It recognizes the device and applies the proper website for that device. The layout for a traditional website will be far different from that of a smartphone. You want to use a responsive website in order to invite mobile users to your website.
6. Content marketing is good for your website’s score in search engine optimization. People are more likely to distrust advertisements, and if your business needs advertising to survive, you should start content marketing. This is normally incorporated through genuine blog posts with relevant information and subtle links to companies that are associated are placed into these posts.
7. Maintain your website. Test all links and videos to make sure that they are working and that all pages in your website are functional. Make sure that all information in the website is up to date and true in information.
If you keep these design elements in mind when you are speaking to your web developer about it, then you will have a working website that you want to show off sooner rather than later!