Whether you have just graduated, moved to a new town or are looking to expand your office, there are many tasks and responsibilities that make up the world of orthodontics. You need to be on your game, and at the same time, be able to multitask with so many different aspects. This includes marketing, which may be essential to ensure that your orthodontic office stays on top of the game and is present in the local community on a regular basis. Marketing nowadays extends beyond the typical paid newspaper print ad or the television commercial. You have to have an online persona that people can look up, and online marketing for orthodontists is not the specialty that most orthodontists are born with or have studied. When it comes to marketing, hiring help from a digital marketing agency would be the most helpful in this task – and it’s something that you will need to use if you want to get ahead. Here are some of the basic online marketing tips to familiarize yourself with:
1. The most visited page on your website will most likely be the “About Us” page. This should give you the opportunity to do more than just introduce yourself and present a bio about your work and your school and university history. After all, the average person taking a look at your website isn’t going to now that much about your field of practice. They may know what they friends or mother has told them about going to the orthodontist, or they may have a referral from their dentist and are nervous about what to expect. Your job here is to give them some sort of ease as to what you do, and give some sort of short explanation about what an orthodontist does or where their parents will direct their financial questions to.
2. You will have a page where you will be talking about the services that you provide for your future patients on a more specific level. When you are describing your services, you want to make sure that you keep it all as simple as you possibly can. When you use language that is overly complicated or technical, it can really alienate visitors, and this can drive away your patients or give them more anxiety about their initial meeting with you. You want to give them some sort of ease of mind about these treatments, as they will have a lot of anticipation building up towards the initial consultation. You want your more technologically advanced methods of treatments described first, and leave things like the basic steel braces for last – they already know what these are and are likely not hoping to put them on. As a means for increasing search engine optimization, you should also provide links for a maintenance or care page, where they can go back to for referral and directions on how to take care of their new braces.
3. Never underestimate the power of media use in your website! Media is a powerful tool for attracting viewers – they love it when there are photos and videos to watch, so make sure that most of the media that you use is visual. This includes photos, videos, infographics and educational photos. The best ones you can use, actually, would be the before and after portfolio that you inevitably are building up to create a professional portfolio of your work. With permission of the starring patients, you can upload some of that portfolio to your website (your marketing agency can do this easily for you) and potential patients will be able to take a look at your work directly. This can only really tip in your favor, because patients will be able to see first-hand just how impressive orthodontic care can really be, and they may be more trusting to use your services in the long run. Media use also is proven to improve search engine optimization, because it invites users to stay on the website. Take a look at other orthodontic websites and see what they are doing to keep theirs engaged.
4. You need to use the Internet to its full advantage. Make sure to keep your website up to date on its orthodontic website design so that it stays looking professional, sleek and modern. This will invite users more often, too. You also want to stay connected to everyone by social media, and this goes for current patients, other professionals and all of their friends, which can in turn become future patients. Social media is very easy to use and if you take a few minutes everyday to update it, then you will stay in touch with those who are connected and you stay relevant.